1. Google x edX: Google AI for Everyone"A course for anyone to learn what AI is and how it works.”LINK
2. Harvard edX: Introduction to Artificial Intelligence with Python"Learn to use machine learning in Python in this introductory course on artificial intelligence.”.LINK
3. UC Davis: Big Data, Artificial Intelligence, and Ethics"This course gives you context and first-hand experience with the two major catalyzers of the computational science revolution: big data and artificial intelligence.”LINK
4. UPenn: AI for Business Specialization"Learn the Fundamentals of AI and Machine Learning. Develop a deployment strategy for incorporating AI, ML, and Big Data into your organization that will take advantage of cutting-edge technologies”LINK
5. Vanderbilt University: Prompt Engineering for ChatGPT"This course introduces students to the patterns and approaches for writing effective prompts for large language models.”LINK
6. IBM: AI Foundations for Everyone Specialization"Learners will have had hands-on interactions with several AI environments and applications and built and deployed an AI-enabled chatbot on a website – without coding. “LINK
7. Alison: The Fundamentals of ChatGPT: AI-Language Model"Explore OpenAI's ChatGPT and learn how to use this chatbot efficiently to boost productivity.”s.LINK
8. Udemy: ChatGPT for Beginners: The Ultimate Use Cases for EveryoneMaster ChatGPT to skyrocket your business to the next level and simplify your life.”LINK
9. Datacamp: Introduction to ChatGPT"Learn how to use ChatGPT. Discover best practices for writing prompts and explore common business use cases for the powerful AI tool.”LINK
10. H-EDUCATE: ChatGPT Prompt Engineering CourseYou will learn basic terms, prompting, parameters, and skills to master.LINK
11. Harvard edX: Data Science: Machine Learning“Build a movie recommendation system and learn the science behind one of the most popular and successful data science techniques.”LINK
12. Harvard edX: Fundamentals of TinyML“Focusing on the basics of machine learning and embedded systems, such as smartphones, this course will introduce you to the “language” of TinyML.”LINK
13. Harvard edX: Applications of TinyML“You will see examples of TinyML applications, and learn first-hand how to train these models for tiny appLINK
14. Harvard edX: Deploying TinyML“Learn to program in TensorFlow Lite for microcontrollers so that you can write the code, and deploy your model to your very own tiny microcontroller. Before you know it, you’ll be implementing an entire TinyML application.”LINK
15. Microsoft: AI for Beginners“Azure Cloud Advocates at Microsoft are pleased to offer a 12-week, 24-lesson curriculum all about Artificial Intelligence.”LINK
16. DeepLearning x OpenAI: ChatGPT Prompt Engineering for Developers“In ChatGPT Prompt Engineering for Developers, you will learn how to use a large language model (LLM) to quickly build new and powerful applications.”LINK
17. DeepLearning x OpenAI: Building Systems with the ChatGPT API“In Building Systems With The ChatGPT API, you will learn how to automate complex workflows using chain calls to a large language model.”LINK
18. LinkedIn: What is Generative AI?“In this course, generative AI expert Pinar Seyhan Demirdag covers the basics of generative AI, with topics including what it is, how it works, how to create your own content, different types of models, future predictions, and ethical implications.”LINK
19. LinkedIn: Introduction to Artificial Intelligence“This course is designed for project managers, product managers, directors, executives, and students starting a career in AI.”LINK
20. LinkedIn: Streamlining Your Work with Microsoft Bing Chat“Learn how Bing Chat can perform a wide variety of tasks and help you streamline your entire workflow, from generating ideas and summarizing data to solving common work problems such as planning itineraries, scheduling, and communicating with coworkers.”LINK
26-30 Google AI Other (5 Free Courses):Introduction to Generative AI StudioLINKCreate Image Captioning ModelsLINKAttention MechanismLINKEncoder-Decoder ArchitectureLINKIntroduction to Image GenerationLINK
31. Snowflake: Generative AI & LLM School“This program includes content from Snowflake Summit 2023 for executives and developers to define a vision for the enterprise LLM platform. ”LINK
32. MIT: Introduction to Computational Thinking and Data Science“6.00.2x is an introduction to using computation to understand real-world phenomena.”LINK
33. MIT: Introduction to Computer Science and Programming Using Python“An introduction to computer science as a tool to solve real-world analytical problems using Python 3.5.”LINK
34. MIT: Machine Learning with Python: from Linear Models to Deep Learning“An in-depth introduction to the field of machine learning, from linear models to deep learning and reinforcement learning, through hands-on Python projects.”LINK
35. Udacity: Artificial Intelligence for Robotics“Learn how to program all the major systems of a robotic car.”LINK
36. Udemy: Phil Ebner’s AI Crash Course“Learn AI Tools in just 15 minutes. Start using ChatGPT, Midjourney, Google Bard, Adobe Firefly and DALL-E.”LINK
37. Udacity: Reinforcement Learning“Study machine learning at a deeper level and become a participant in the reinforcement learning research community.”LINK
38. Udemy: Become an AI-Powered Engineer: ChatGPT, Github Copilot“Take the comprehensive course on ChatGPT, GitHub Copilot, and Copilot Labs to learn how to write code 2x faster.”LINK
39. Udacity: Artificial Intelligence for Robotics“Learn how to program all the major systems of a robotic car.”LINK
40. Great Learning: ChatGPT for Beginners“Learn from our experts about Content Generation, Prompt Ideas, Limitations and more.”LINK
15 Paid Courses to Learn AI
1. eCornell: AI Strategy: Cornell Certificate Program“Through the AI Strategy certificate program, you will explore how AI will impact the future of organizations, industries, and society at large.”LINK
2. eCornell: Marketing AI“You will discover practical, innovative ways to apply machine learning and AI to the marketing function in order to enhance the customer journey, achieve data-driven decision making, and ultimately impact the success of your marketing initiatives.”LINK
3. eCornell: Introduction to AI“You will discover practical, innovative ways to apply machine learning and AI to the marketing function in order to enhance the customer journey, achieve data-driven decision making, and ultimately impact the success of your marketing initiatives.”LINK
4. eCornell: The Future of AI“You will peer into the future of AI and explore strategies to preserve human dignity and agency while embracing the benefits of the technology.”LINK
5. eCornell: Strategic Implementation of AI Systems“You will peer into the future of AI and explore strategies to preserve human dignity and agency while embracing the benefits of the technology.”LINK
6. Caltech: AI & Machine Learning Bootcamp"A course for anyone to learn what AI is and how it works.”LINK
7. MIT: AI: Implications for Business Strategy“Gain the knowledge and confidence to support the integration of AI into your organization.”LINK
8. MIT: AI: Designing and Building AI Products and Services“If you are a technology professional or an entrepreneur working in the field of artificial intelligence (AI), this program will help you understand design principles and applications of AI across various industries.”LINK
9. MIT: AI: Making AI Work: Machine Intelligence for Business and Society“Discover the key technical and societal considerations of AI deployment and acquire a systematic approach for responsible and effective implementation of AI solutions in your organization.”LINK
10. Northwestern Kellogg: AI Applications for Growth“This program will stretch your thinking and broaden your perspectives with a practical, behind-the-scenes look at how established companies - as well as start-ups - are putting AI to work to disrupt industries and gain a competitive edge.”LINK
11. Purdue: Post Graduate Program In AI And Machine Learning“Boost your career with this AI and ML course, delivered in collaboration with Purdue University and IBM.”LINK
12. Berkley Hass: Professional Certificate in Machine Learning and Artificial Intelligence“Gain cutting-edge ML/AI skills and accelerate your career in this 6-month online program.”LINK
13. Wharton: AI for Decision Making“Learn how to leverage big data, AI, and machine learning to make better business decisions.”LINK
14. Wharton: Artificial Intelligence for Business“In the artificial intelligence course, you’ll learn the fundamentals of Big Data, Artificial Intelligence, and Machine Learning, and how to deploy these technologies to support your organization’s strategy. ”LINK
15.Duke: AI Foundations for Product Innovation Graduate Certificate“A 4-course online program in AI and Machine Learning designed for working professionals.”LINK
User-generated content (UGC) has become a powerful force in the digital landscape, transforming the way businesses engage with their audience. Unlike traditional marketing messages, UGC is created by consumers themselves, sharing their experiences, opinions, and creativity across various platforms. It encompasses a wide range of content, including reviews, testimonials, social media posts, videos, photos, and more. What makes UGC particularly valuable is its authenticity and relatability. It allows brands to tap into the genuine voices of their customers, fostering trust, credibility, and a sense of community. Incorporating UGC into marketing strategies, such as video scripts, not only adds a personal touch but also amplifies the impact of the message. By harnessing the power of UGC, businesses can forge deeper connections, inspire brand advocacy, and create a more engaging and authentic experience for their audience.
To effectively incorporate user-generated content (UGC) into your video script, consider the following strategies:
Introduce with context: Set the stage by introducing the UGC with a brief explanation or context. Mention who the user is, their experience or perspective, and how it relates to the topic or message of your video. Example: "Here's what our customers have to say about their experience with our product..."
Use quotes or testimonials: Incorporate direct quotes or testimonials from users into your video script. Include their name or handle (with permission) to add credibility and authenticity. Example: "User123 says, 'This product has completely transformed my daily routine...'"
Visual overlays or captions: Present UGC visually by overlaying user photos, videos, or comments on the screen. This allows viewers to see the content while hearing your narration or dialogue. Example: Show user photos or videos alongside relevant script segments.
Voiceover or narration: Have a voiceover or narrator read out user comments, reviews, or testimonials. This can create a seamless integration of the UGC into your video script. Example: "John from California writes, 'I can't believe how much this product has improved my productivity...'"
User stories or case studies: Incorporate user stories or case studies into your video script by weaving them into a narrative structure. Share the challenges, journey, and outcomes of real users to create a compelling storyline. Example: "Meet Sarah, a busy professional who struggled with time management. With our product, she was able to..."
Montage or compilation: Create a montage or compilation of UGC to showcase a variety of user perspectives or experiences. This can be done through a series of quick snippets or visuals. Example: Show a sequence of different users providing brief insights, testimonials, or demonstrating product usage.
Reenactment or dramatization: If appropriate, reenact or dramatize user experiences or scenarios to bring them to life. This can help viewers connect emotionally and understand the impact of your product or service. Example: Show actors or animation representing user scenarios, with accompanying narration or dialogue.
Here are some common sources of user-generated content (UGC) that you can consider incorporating into your video script:
Social media platforms: Monitor and collect UGC from platforms such as Instagram, Twitter, YouTube, or Facebook. Explore hashtags, mentions, or tags related to your brand or product to find relevant content.
Online communities and forums: Participate in online communities or forums related to your industry or niche. Engage with users and identify potential UGC that aligns with your video script.
Customer reviews and testimonials: Regularly review customer reviews and testimonials on platforms like Yelp, Google, or industry-specific review sites. Select compelling excerpts that can be incorporated into your video script.
Contests and campaigns: Run contests or campaigns that encourage users to create content, such as photos, videos, or stories related to your brand or products. Use the most impactful entries as part of your video script.
Surveys and feedback: Collect user feedback and survey responses that contain valuable insights or quotes. Incorporate these quotes into your video script to showcase the voice of your customers.
User-submitted stories: Encourage users to share their experiences or success stories with your brand. Collect these stories through various channels, such as email submissions or dedicated website sections.
Influencer collaborations: Collaborate with influencers or brand advocates who create content related to your brand. Incorporate their UGC, such as testimonial videos or sponsored content, into your video script.
User-generated videos: Look for videos created by users that showcase their experiences or interactions with your brand or products. Seek permission to include excerpts or incorporate these videos into your video script.
Incorporating user-generated content (UGC) into your video script can be a game-changer for your marketing efforts. However, it's crucial to obtain proper permissions and give credit to the creators of the UGC you incorporate. Not only does this show respect for their work, but it also helps build trust and goodwill.
By using these techniques and following ethical practices, you can seamlessly integrate UGC into your videos, enhancing their authenticity and engagement. Embracing the voices of your users adds a unique and relatable touch, creating a dynamic experience for your audience. This approach forges deeper connections and fosters brand advocacy, propelling your brand into the realm of authenticity and meaningful connection.
So, go ahead and leverage the power of UGC in your video scripts. By incorporating genuine user perspectives, you'll captivate your audience and establish a strong bond. Remember, when you honor the creators and respect their contributions, you create a win-win situation that benefits everyone involved.
